Grove HR
Last updated: 26 January 2026

Privacy Policy

How we collect, use, and protect your data in compliance with UK GDPR

EU Data Centres

All data stored in secure EU-based data centres (Helsinki, Finland)

Encryption

AES-256 encryption at rest and TLS 1.3 in transit

GDPR Compliant

Fully compliant with UK GDPR and Data Protection Act 2018

Your Control

Access, export, or delete your data at any time

Introduction

Grove Ltd ("Grove", "we", "us", or "our") is committed to protecting your privacy and handling your data in an open and transparent manner.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our HR platform and services. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Grove Ltd is the data controller for the personal data we process. For employee data processed on behalf of our customers, we act as a data processor, and our customers remain the data controllers.

1. What Information We Collect

Account Information

When you create an account or subscribe to Grove, we collect:

  • Company name and registration details
  • Contact name, email address, and phone number
  • Billing information (processed securely by our payment provider)
  • Account preferences and settings

Employee Data

On behalf of our customers (as data processor), we may process employee information including:

  • Personal details (name, date of birth, contact information)
  • Employment information (job title, department, start date)
  • Leave and absence records
  • Performance and appraisal data
  • Payroll-related information
  • Documents uploaded to the platform

Technical Data

When you use our platform, we automatically collect:

  • IP address and device information
  • Browser type and version
  • Usage patterns and feature interactions
  • Error logs and diagnostic data

2. How We Use Your Data

We process your personal data for the following purposes and legal bases:

Contract Performance

  • Providing and maintaining the Grove platform
  • Processing your subscription and payments
  • Sending service-related communications
  • Providing customer support

Legitimate Interests

  • Improving and developing our services
  • Analysing usage to enhance user experience
  • Protecting against fraud and security threats
  • Sending relevant product updates (you may opt out)

Legal Obligations

  • Complying with tax and accounting requirements
  • Responding to legal requests from authorities
  • Maintaining records as required by law

Your Consent

  • Sending marketing communications (where consent is given)
  • Processing special category data (with explicit consent)
  • Using cookies for analytics and personalisation

3. Data Security and Storage

EU Data Centres

All Grove data is stored in secure, EU-based data centres operated by Hetzner Online GmbH in Helsinki, Finland. We do not transfer your data outside the European Economic Area unless required to do so by law or with your explicit consent, and where appropriate safeguards (such as Standard Contractual Clauses) are in place.

Security Measures

We implement comprehensive security measures including:

  • Encryption at rest: AES-256 encryption for all stored data
  • Encryption in transit: TLS 1.3 for all data transmission
  • Access controls: Role-based access with multi-factor authentication
  • Regular audits: Annual penetration testing and security assessments
  • Incident response: 24/7 security monitoring and incident response
  • Employee training: Regular security awareness training for all staff

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

Data TypeRetention Period
Account informationDuration of subscription + 2 years
Employee HR dataAs directed by customer (data controller)
Financial records7 years (legal requirement)
Technical logs90 days
Marketing preferencesUntil consent is withdrawn

When data is no longer required, we securely delete or anonymise it in accordance with our data retention procedures.

5. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access

Request a copy of the personal data we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete data.

Right to Erasure

Request deletion of your data in certain circumstances.

Right to Restrict Processing

Request limitation of how we use your data.

Right to Data Portability

Receive your data in a structured, machine-readable format.

Right to Object

Object to processing based on legitimate interests or marketing.

To exercise any of these rights, please contact us at privacy@grove.hr. We will respond to your request within one month.

If you are an employee whose data is processed through Grove on behalf of your employer, please contact your employer directly to exercise your rights, as they are the data controller for your information.

6. Cookies and Tracking

We use cookies and similar technologies to provide and improve our services. Our cookies fall into the following categories:

  • Essential cookies: Required for the platform to function (e.g., authentication, security)
  • Analytics cookies: Help us understand how users interact with our service
  • Preference cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings or our cookie consent banner. Note that disabling essential cookies may affect the functionality of the service.

7. Data Sharing

We may share your personal data with:

  • Service providers: Third parties who provide services on our behalf (e.g., hosting, payment processing), bound by data processing agreements
  • Professional advisers: Lawyers, accountants, and insurers where necessary
  • Legal authorities: When required by law or to protect our rights
  • Business transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal data to third parties for marketing purposes.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:

  • Email: privacy@grove.hr
  • Post: Data Protection Officer, Grove Ltd, [Address Placeholder], United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We aim to respond to all privacy enquiries within 48 hours.
Ready to grow?

Start your Grove journey today

Join UK companies managing HR the simple way.